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Resources

What is a Wholesaler?

That favorite wine at your neighborhood restaurant or the perfect gift-worthy spirit isn’t there by accident. Wine and spirits distributors connect global brands to local shelves, ensuring choice, availability, and reliability. As local, family-owned businesses, they’re also important drivers of economic activity. Wholesalers:

Create Quality Jobs
Distributors employ professionals across logistics, sales, marketing, service, and skilled trades—often supporting multi-generational family employment.

Build Brands & Support Retailers
As product and market experts, distributors help brands reach consumers while ensuring retailers have the right products at the right time.

Strengthen the Economy
Distributors contribute to jobs, tax revenue, and business growth in every state and community, including across Connecticut.

Give Back Locally
From food drives to veterans’ programs, distributors invest time and resources into community organizations and charitable causes nationwide.

A mini shopping cart filled with nip bottles

The Three-Tier System

The three-tier system of alcohol distribution supports a highly competitive and diverse marketplace, strengthens accountability across the supply chain, and safeguards communities by preventing underage access.

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